Kessler’s Business plan
As part of the twelfth week on Kessler’s development I attended an optional accelerator course hosted by members of Barclays eagle Labs in which they helped us to pitch our games as business plans and talk about our games with other like minded folk.
The main focus of the first day of this two day course took place in Portsmouth at Barclays Eagle Lab within the city, which is part of Portsmouth University, was to get us to talk about our games, create business plans for them and then pitch them to the Group.
I came up with the following business plan for Kessler on this day:
Key partners
Unity, Adobe, Xbox, Steam
Key Activities
Max – Design
Max – Development
Max – Artwork
Robin – Music
Maisy – Voice Acting
Key Resources
Discord Community server
Company email address
Lore Wiki page (website)
Revenue streams
The sales on Steam and donations from Itch.io downloads
Cost to make
Voice acting Payments – £20 (as of 13/05/23)
Music Licenses – No cost so far as music made by student
Youtube Adverts
Production costs
Salary
Customer relationships
Friendly, educational, supportive, child friendly
Customer Segments
10+, Youtube, Children, Streamers, Walking simulator genre lovers, players of similar games like “Night in the woods”
Channels
Steam, Nintendo, Xbox Creators program, ID@XBOX
Value proposition
“Unlike other sidescrolling platformers our game provides interesting lore for the player to find”
“Helps players aged 10 years and above to learn about the dangers of space pollution”